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The 4th Annual Interior Design Business Success Summit

Whipping Up Stability in Unpredictable Economies

APRIL 2 - 5, 2024 | DALLAS MARKET CENTER

The must-attend event of the year

For interior designers who want to build industry connections and learn from experts on how to truly elevate their business. And meet other badass design professionals ... because

nobody “understands” like another designer

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“I can't wait for this years event - its already on my calendar”

Attending the 2021 and 2022 Interior Design Business Success Summit was one of the best decisions I've made when it comes to my business.

The days were packed with excellent speakers - the topics were meaningful and I was able to take action to implement the content right away! I've hired an assistant, transferred my bookkeeping & procurement, set up new and fantastic vendor accounts, AND adjusted my insurance coverage.

See you in April 2024!

– Dee Dee Lear

Are you feeling the after-effects of the past few years' roller coaster?

Take a moment to hit pause and regroup, babe

With the interior design landscape continuously evolving— the economic shifts, changing algorithms, and soaring costs —there's an urgent need for fresh perspectives and unity within our interior design community.

After a tumultuous couple of years, let's gather to unpack it all and then some! Join us for an event that's tailor-made for navigating these industry tides, where we'll dive deep into discussions on what's been, what's now, and what's next.

 

Making time for yourself and your business isn’t a luxury — it’s a must

Be honest: When’s the last time that you really decided to treat yo’self in your business?

To dedicate almost three full days (without kids, spouses, or anybody to take care of) to evolve your skills as a business owner, build deep connections with fellow designers and incredible vendors, and really plan for your next level of growth?

If you’re like most interior designers...

The answer is never.

Here's the truth:

There has never been a better time to...

  • Learn how to position your brand to support your growing business
  • Maximize your social media efficiently and effectively to generate new clients
  • Manage client expectations without losing your mind
  • Meet new vendors, set up new accounts, and see new product lines
  • Connect with other designers and develop local and nationwide relationships
  • Create healthy habits, without trading your time for money
  • Connect with other designers and develop local and nationwide relationships
  • and.so.much.more.
You're right – I do deserve this. Count me in!
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“This is a must-attend event for your interior design business!”

Attending the inaugural Interior Design Business Success Summit was one of the best decisions I’ve made for my business in years... even amidst the uncertainty of 2020. Attending multiple Summits has continued moving my business forward & elevating my services.

Michelle's wisdom and encouragement were exactly what I needed to push me out of the burnout cycle I’d found myself in.

The speakers have consistently been fantastic, I made new friends, and I was able to make connections with vendors I didn't even know existed - allowing me to immediately add profit to my bottom line. This is a must-attend event.

– April Guillory

Here's what to expect

Whether you’re an aspiring interior designer or someone who’s been in the game for decades, you’ll walk away from this event with tangible and actionable clarity on how to elevate your interior design business. (Oh — and sparkly eyes and tired feet, too.)

#1

A private tour of the Dallas Market Center

Discover new lines and wholesale vendors, and learn the nuances of various showrooms

#2

Meet vendors and discover solutions

Meet and interact with vendors so you can provide beautiful and unique solutions to your clients

#3

Learn from top industry experts

Hear from industry leaders on the key aspects of building a successful, profitable interior design business

#4

Develop connections with your peers

Meet other passionate designers and make connections that will last long after the Summit

What our week will look like:

  • Registration is Tuesday, April 2nd at 2 pm
  • Sessions begin daily at 8:30 am and carry on through the evening
  • Social events to get to know each other even better
  • A lineup of badass speakers each day
  • Fun door prizes
  • Experience a private tour of the Dallas Market Center
  • A welcome cocktail hour to meet your fellow attendees
  • Thursday evening happy hour at Studio Works, a co-working space for creatives
  • Plenty of time to explore new vendors

Meet your speakers

Stay tuned. We have a jam-packed lineup of rockstar speakers speaking on topics specifically for interior designers, all focusing their specialty around this year's theme:

Whipping Up Stability in Unpredictable Economies

Maureen Mwangi

The Art of Branding: Creating a Delicious Identity

with Maureen Mwangi

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The Art of Branding: Creating a Delicious Identity

With Maureen Mwangi

Maureen is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Product Brand Accelerator, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth. Her non-profit organization Taji Foundation supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.
Ben Rutledge

Local Flavor, Global Reach: Unlocking Online Visibility

with Ben Rutledge

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Local Flavor, Global Reach: Unlocking Online Visibility

With Ben Rutledge

Ben is an experienced marketer with over 14 years of marketing experience. He has run his own agencies, as well as helped scale fast-growing startups from 0 to over $30 million. He currently works as a fractional CMO for service-based businesses like interior designers. He also co-founded Sidemark, a revolutionary marketing and sales tool for interior designers. He loves helping business owners solve the overwhelm of marketing and build systems that get results.
Nicholette von Reiche

Dough to Dollars: Business Alignment and Energetics

with Nicholette von Reiche

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Dough to Dollars: Business Alignment and Energetics

With Nicholette von Reiche

With nearly two decades of experience, Nicholette has worked with female business owners as a creative director, business strategist, designer, and coach, and has built and sold an online business. Nicholette works as a Business Psychic, Strategist, and Designer to connect with her clients’ energy to help them gain clarity and direction. Combining the channeled information with her business expertise, Nicholette guides her clients on what their next steps are in the business that's specifically and strategically aligned for them. Her clients have seen impressive results, including 5-6-figure launches, and multiple 6-figure and 7-figure years, shifting away from chasing unsuitable ideas and strategies that are not meant for them. They have created better client experiences, and increased sales through providing more aligned offers that allow for greater freedom and more income. She helps her clients build stunning brands that attract their ideal clients while creating a business that is aligned with the work they are meant to do.
Sara Wright

Mixing Social Media Magic: Building Engaging Content

with Sara Wright

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Mixing Social Media Magic: Building Engaging Content

With Sara Wright

Sara is the Founder/Owner of her own award-winning content marketing agency, SLW Media and Co-Founder of Socially Yours, a luxury full-service creative and social media management agency. She has spent the last 10+ years partnering with company owners in the design + build and luxury home services industries to transform their local businesses into community staples and engage ideal audiences—those who don't just browse but become customers. Drawing on her Fortune Global 500 corporate experience, Sara combines a sharp business acumen with a results-driven mentality to deliver a done-for-you strategic social media management solution that completely eliminates the pain point of in-house management.
Nicole Laino

How a Positive Mindset Can Sweeten Your Business

with Nicole Laino

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How a Positive Mindset Can Sweeten Your Business

With Nicole Laino

Nicole Laino is a peak-performance coach, human design expert, best-selling author, and the host of the top podcast, Unshakeable with Human Design. Through her experience as an actor in Hollywood, a corporate career at Goldman Sachs, and the founder of a CRM startup, Nicole has learned how organizations and people work, and she has mastered the process behind achieving big goals while remaining in flow. As a human design expert, Nicole helps driven leaders own their x-factor and remove resistance from their work and life. Her expertise has been featured in Emotionally Uncomfortable with Heather Chauvin, The Tactical Leader, and Direction Not Perfection.
Renee Biery

From Cravings to Contracts: Getting Clients To Sign

with Renee Biery

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From Cravings to Contracts: Getting Clients To Sign

With Renee Biery

Interior Design and employed by AD Top 100 firms, Renee has built an impressive resume. For the past three decades, she has created a niche expertise in managing large scale constructions from renovations to new builds. Even more impressive? Her passion to give back. Over the years, the industry has applauded her transparency and tactical advice to fellow designers. Today, she is on a mission to instill confidence in designers through her course, The Interior Designer’s Guide To Construction Management TM - a 5 part digital course. As a noted industry leader, she has been applauded by the likes of Washington Post and Miami Herald and has shared her expertise on LuAnn Nigara’s podcast, A Well-Designed Business as well as inside Michelle Lynne’s course, The Interior Design Business Bakery.
Cheminne Taylor-Smith

Stirring the Pot: How to Rework the Tired PR Recipe (VIP Day)

with Cheminne Taylor-Smith

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Stirring the Pot: How to Rework the Tired PR Recipe (VIP Day)

With Cheminne Taylor-Smith

Cheminne Taylor-Smith is a creative thinker and idea generator who specializes in business strategy, branding, licensing, relationship marketing, promotion, social media, and content strategy. Known for her insight and straight talk, she’s helped companies and solopreneurs take their brands to the next level and improve their businesses. She has unmatched experience in the home, media, retail, and design arenas. She has been PR director for Elle Decor, Vice President of Marketing for the High Point Market, and she has consulted with well-known brands such as the Showtime cable network, Christie’s auction house, Conde Nast, Mercanteinfiera Parma, Galerie Magazine, Bernhardt, International Market Centers, Dallas Market Center, and more. Cheminne has won many awards for her work, including EXCITE and Addy awards for marketing, and an international social media award, which she won as the architect of the Style Spotters/Pinterest program for High Point Market.
Hallie Agostinelli

PR: Crafting Sweeter Success for Predictable Profit (VIP Day)

with Hallie Agostinelli

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PR: Crafting Sweeter Success for Predictable Profit (VIP Day)

With Hallie Agostinelli

Hallie has spent her career in several different industries from Marriott Hotels, Wells Fargo Home Mortgage, and BNI. She started her entrepreneurial journey 15 years ago when she became a professional organizer. She taught herself how to run launches when a client needed support. Two years and 150+ launches later, she has perfected her own brand of launch admin support, social selling and management. Currently, Hallie has expanded beyond launch support to full strategy and consulting. She helps coaches, consultants and service providers. translate their expertise to the online world with ease and joy! She recently added Best Selling Author to her bio during a collaborative book project written for women business owners. On a personal note, she is married to a Fire Captain, has two adult kids and one in high school, has 2 cats and 1 dog and lives in sunny South Florida.
Michelle Lynne

Candy Couture: Achieving Post-Bakery Excellence (VIP Day)

with Michelle Lynne

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Candy Couture: Achieving Post-Bakery Excellence (VIP Day)

With Michelle Lynne

Michelle Lynne runs the successful interior design firm, ML Interiors Group, in Dallas, Texas, and like you, she’s in the interior design business trenches every day. She’s here to change the industry and help interior designers make five and six-figure leaps. When she started her firm, it took a while to figure out how to run an interior design business profitably - without running herself into the ground. Once she figured out the secret sauce — simple, elegant processes for doing great work AND making great money — she knew she had to share it with other designers. She launched Designed for the Creative Mind ® in 2018 and has helped hundreds of designers elevate their business practices and has no plans to slow down.

Meet your Bakers Panel

Your design panel will come together to talk about their personal experience in Finding Business Success During Personal Challenges.

April Gandy

April Gandy

Owner & Principal Designer of Alluring Designs

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Owner & Principal Designer of Alluring Designs

With April Gandy

OWNER AND PRINCIPAL DESIGNER, ALLURING DESIGNS + Original BETA-testing Baker After serving our country in the Air Force Reserve for 21 years, April started her career in interior design in 2006 when she flipped her first property. Now having full renovations under her belt with an expanded team, April coaches our designers on her methods to create a successful business in every stage along their journey.
Dede DeWine Holloway

Dede DeWine Holloway

Principal Designer & CEO Dewine Design

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Principal Designer & CEO Dewine Design

With Dede DeWine Holloway

PRINCIPAL DESIGNER & CEO, DEWINE DESIGN + *GRADUATED* BAKER With a degree in design from the Art Institute of Dallas, DeDe has honed her creative skills in designing residential interiors and specializes in kitchen and bath remodels. She shares that expertise and her experience with our members.
Heather Vercillino

Heather Vercillino

Owner & Principal Designer of Verce Design & an OG Baker

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Owner & Principal Designer of Verce Design & an OG Baker

With Heather Vercillino

OWNER AND PRINCIPAL DESIGNER OF VERCE DESIGN + OG BAKER. Heather coaches on the client experience and expectations. (You know, once they sign on the dotted line there is a whole new level of questions and challenges.) Her experience before, during, and after The Bakery lends well to the "real life" aspect of running your own business.

Meet your host, Michelle Lynne

President of ML Interiors Group & Business Coach for Interior Designers

I know exactly what it’s like to feel overworked, overwhelmed, and underpaid as an interior designer.

A few years into my business, “overdeliver” was my middle name — and my business, bank account, and boundaries paid the price.

That’s why I put the Interior Design Business Success Summit together.

When I started my interior design firm, it took me a while to figure out how to run an interior design business profitably - without running myself into the ground.

Meet your Emcees

Get ready to be captivated by our emcees, Hallie and Debbie. If they're new to you, you're in for a treat. They're a dynamic duo blending community magic with coaching expertise seamlessly.

Hallie Agostinelli

Business Manager and Director of Happiness

with Hallie Agostinelli

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Business Manager and Director of Happiness

With Hallie Agostinelli

Hallie has spent her career in several different industries from Marriott Hotels, Wells Fargo Home Mortgage, and BNI. She started her entrepreneurial journey 15 years ago when she became a professional organizer. She taught herself how to run launches when a client needed support. Two years and 150+ launches later, she has perfected her own brand of launch admin support, social selling and management. Currently, Hallie has expanded beyond launch support to full strategy and consulting. She helps coaches, consultants and service providers. translate their expertise to the online world with ease and joy! She recently added Best Selling Author to her bio during a collaborative book project written for women business owners. On a personal note, she is married to a Fire Captain, has two adult kids and one in high school, has 2 cats and 1 dog and lives in sunny South Florida.
Debbie Pratt

Business Director and Senior Designer at ML Interiors Group

with Debbie Pratt

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Business Director and Senior Designer at ML Interiors Group

With Debbie Pratt from ML Interiors Group + Designed For the Creative Mind

Debbie has over a decade of experience in the field of interior design and has played a pivotal role at ML Interiors Group and its affiliated venture, Designed For the Creative Mind, a coaching and mentorship platform specializing in equipping interior designers with the skills to successfully manage the business aspects of their craft with passion and profit. Her portfolio as a Senior Designer at ML Interiors Group boasts impressive six- and seven-figure design projects, showcasing her expertise in everything from new and custom home construction, to extensive home renovations and fully furnished homes. Debbie is consistently praised by clients for her exceptional communication, meticulous attention to detail, practical suggestions, and her advocacy on their behalf. Debbie currently serves as Senior Designer and Business Director at ML Interiors Group and as a Master Coach in the Interior Design Business Bakery, the flagship program under the Designed For the Creative Mind umbrella of offerings. Away from her professional life, Debbie cherishes peaceful country living with her fiance, Matt, and their Golden Retriever, Norman. She also humble-brags on her two independent adult children, Ben & Jamie.

The  secret sauce  to a successful interior design business

Once I figured out the secret sauce – simple, elegant processes for doing great work and making great money – I knew I had to share it with other designers.

So whether you have been in business for 10 days or 10 years, come learn more about the business of interior design from industry experts and spend some time at Dallas Market Center surrounded by other designers.

This event is for you.

EARLY BIRD PRICING THROUGH JANUARY 31

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Imagine spending 3 whole days immersed in the business side of your interior design business...

If just one idea, process, or mindset shift happened during this event for you, it could more than pay for the cost to attend.

Last year’s attendees applied what they learned to exponentially increase their income in 2023 — and you can do the same!

Are you ready to create a plan to kick a** and take names in your interior design business?

EARLY BIRD PRICING THROUGH JANUARY 31

I'm ready, sign me up!

“Tremendous value to my business and clients!”

At times, running your interior design business can feel lonely and intimidating.

Attending the Interior Design Business Success Summit allowed me to take a confident leap into the world of designer trade while also making lifetime friendships and memories.

It has added tremendous value to my business and the clients I serve.

– Sara Kostelnik

Where are we meeting?

The Dallas Market Center

A 5 million square foot wholesale trade center housing showrooms which sells only “to the trade” –that means you!

Bonus: Register here to be a buyer at the Dallas Market Center now instead of waiting in line when you’re onsite.

Where are we staying?

The Virgin Hotel 

We’ve partnered with the Virgin Hotel to guarantee you a special rate for the summit.

Our hotel is a short distance from our session locations.

We recommend arriving Tuesday late morning and leaving late Friday afternoon or evening – or better: the following morning.

Details will be sent via email upon registration

A special thank you to our sponsors

Our sponsors were hand-picked and personally invited based on their commitment to the interior design industry and elevating the community as a whole. Please be sure you visit their websites and patronize their businesses as often as possible.

“A knowledge super-booster for my business and my confidence;

The Interior Design Business Summit served as a knowledge super-booster for my business and my confidence as an Interior Designer.

The badass speaker line-up provided me with a variety of possibilities on how to approach marketing, how to establish social media strategies, also digging into mindset and how to tailor all of those ideas to implement them into my business. All of this while sharing the experience and creating long-lasting relationships with an exclusive group of talented industry professionals.

– Ivan Pimmell

Frequently Asked Questions

Ready to learn what it takes to build a beautiful, profitable design business you love and that loves you  back?


This event is the event for you.

Spaces are limited. Secure your ticket today.

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