I started my interior design firm the year I got married and I knew that I had to build it so that the business did not get in the way of being present at home with my new husband.
I knew entrepreneurs who worked all around the clock, and that isn't’ the life I wanted to design.
I had spent almost 20 years prior running multi-million dollar business operations in other industries and was confident in my abilities to run my own business.
Boy, was I wrong!
Interior design has so many moving parts. Every project had new variables and obstacles. I was overwhelmed by the business of running the business, trying to please everyone who called, taking on too many projects, and not knowing how to charge for my services.
I found myself not providing the best solution for my clients because I was pressed for time and knowledge, not making enough money, continually stressed out, not having fun, tired and pretty close to burn out.
I reviewed my time in Corporate America and realized that what was missing in my interior design business were processes and procedures, systems and checklists that would allow for repeated success.
I needed the tools to standardize the practice of creating the beautiful spaces my clients were requesting.
The search for a “blueprint” of how to design an interior design business was fruitless. There were courses here and there that helped me add to my small (but growing) arsenal of tools, but nothing that would encompass the overarching goals of what I envisioned for my company… or my life.
I wasn’t interested in traveling to every industry event, working for years on licensing projects, or repeatedly pitching shelter magazines to publish my work.
I simply wanted to create homes that were happier and more efficient for my clients, and make a good living doing so.
Through a LOT of trial and error, I have patched together proven practices, step by step guides, pricing models, systems and (soooo many) checklists to manage the business of interior design with confidence and profitability.
My team and I use these tools daily in my design practice.
Y’all, I literally designed my interior design business
Of course you are. Or you wouldn’t be here. Scrolling through my headaches and heartaches and feeling something familiar.
Maybe you got your degree in interior design and after graduation wondered what you got yourself into…because they didn’t teach the business of interior design in school.
Or maybe you didn’t go to school for interior design, but have morphed your skills and passion into a business that leaves you feeling frustrated.
Have you ever felt like an imposter because you “don’t have it all together”?
If any of this rings a bell, you’re in the right place.
But I KNOW you believe in the power of good design. And how it impacts and improves lives. I KNOW the love you have for creating beautiful spaces.
That is why you’ve invested REAL hours and real dollars trying to make this whole interior design business thing pay off.
By reading this, you’ve proven that you’re willing to DO the work – you just want to be absolutely certain you’re doing the RIGHT work.
And feel confident that every bit of effort you invest will pay off.