Being authentically YOU in everything you do is a huge foundation for attracting the clients that align with you!
When I say be "authentically you", that goes beyond the basics - this is everything from web copy to social media posts, to your interactions with clients.
I often say that "like attracts like". When you are being authentic and real to yourself - potential clients will LOVE AND TRUST YOU FOR YOU!
I started my firm positioning as "glamorously functional interiors for the busy professional" but the hell if I was going to get all gussied up every day!! (FYI for those don't know me yet: I'm more comfortable in jeans + cute shoes and blouse + jacket....not so glamorous.)
Most of our clients are busy too! The mom is often busy with the kids and all of their activities while the dad is a busy professional. Our clients don't have enough time in the day to create the gorgeous home that they deserve!
After taking a long, hard look at who we were as a team and as a brand, we realized that our forte was designing homes that were happier and more efficient for our client's lifestyles.
Our description of ourselves is smart, stylish, and fun...both US as a team + ME as the leader + our DESIGNS too.
In this day and age, people are tired of seeing the overly polished people that they see all the time on social - they want someone REAL (and that's YOU)!
You'll attract clients that are more fun to work with too.
Are you not sure what it looks like professionally to be authentically you? In my Interior Design Business Masterclass, as well as with my 1:1 coaching clients, we work through an extensive exercise to narrow down what really matters to you most...and how to align with your ideal clients.
It's not rocket science, but it does require some guidance. If I can be your Sherpa up the Mt. Everest of the business of design, I would be honored. Please hop on over to the Courses & Resource page and get on the First To Know (Wait) List for the Masterclass or apply for my coaching program. I only take a limited number of clients, but would love to connect and see if we can work together!