A talk by Michelle Lynne Pant | Creator, Designed for the Creative Mind
Marketing and interior design is not nearly as easy as it is on HGTV, so I did a presentation for #FOYERTALKS Interior Design 2020 on tips and tricks to apply today!
Watch the video (above) - and here are a few tips taken directly from the presentation:
This is your business, so your marketing needs to have YOU in it! Marketing is pretty straight forward: Figure out what your client wants and then determine how to get it straight to them.
It's awkward, but don't play small - dig in and make a list of these qualities. What are THREE things that make you different from the designer down the street?
Give her (or him) a name. What do they do for fun? Who are they?
How can you benefit THEM?
Identifying what makes YOU special will attract clients who appreciate you for you... rather than you trying to be somebody else... somebody you think you "should" be.
Write down 3 things that make YOU unique or different from one of your favorite interior designers on social media and expand on that!
TRUTH: "You are the only you that there is. And you are the only you that will ever be." - Jen Sincero, Author "You Are A Badass"
But don't forget that you cannot be all things to all people - don't even try.
When I say get to know your ideal client profile, I mean KNOW THEM. What is their name? How do they dress? What kind of car do they drive? How old are their children? What traits do they have in common? What issues do they have? How can you help them? What benefits can you add to their life?
NOT Knowing Your ICP, your message is:
KNOWING your ICP, your message is:
Your audience wants to know: "What's In It For Me?"
Answer their questions!!
Make sure to use your authentic voice, talking to the problems your ICP has.
What your ICP will hear:
People want to work with people who "get them" and understand them. This why it's not "all about you"!!!
Remember... 100% of the marketing is knowing what problems our ICP has and "talking" to that!
And while you're working on moving your interior design business forward, take a moment to download my free Review & Planning Guide HERE so you can continue the momentum!