Created by a practicing interior designer for other designers: “Designed for the Creative Mind™ Masterclass”. Why? Because every design is different, but the process should remain the same.

How to create a gorgeous instagram grid as an interior designer

marketing social media Oct 29, 2019

It’s also the best place to showcase your amazing interior design skills and help you connect with new clients. And Instagram grids are a great way to accomplish that. 

I’ll have to admit straight off the bat that I don’t use a grid — it’s on my long list of things to do. But I’m still here to share all the tricks of the trade I’ve learned about the ‘gram.

Grid or no grid

Look, if you don’t end up creating an Instagram grid, it is not the end of the world (clearly, since I don’t have one and my world — and business — has not ended). And for solo-preneurs, spending a lot of time focusing on the appearance of your feed may just be too overtaxing with all the other things you have going on.

But that doesn’t mean you can get away with putting no effort into this social media platform. Make sure you are posting every single day and use professional or well-curated photos whenever possible. You can use your stories to be a little more real and raw. 

Write your captions so that they speak to your audience — aka you want to capture their attention. It doesn’t necessarily have to speak directly to the image. You don’t need to be explaining in the caption that this is a chair in a living room — your viewers can simply see that. And of course, don’t forget your favorite hashtags. 

Living on the grid

If you want to dive into crafting a gorgeous Instagram grid, there are tons of great ideas floating out there on the Internet to get your creative juices flowing. 

If you don’t want to stress over the whole layout, you can stick with the same filter for each post. Another option is to group photos together in rows — horizontal or vertical — of three, or an entire grid of 9 images. Make sure these images tell a story together. 

If I want to go row by row, I’ll post three images with a theme, such as a color, a plant or a quote. So I might post a row where there is a blue color scheme going on, then another where there’s a plant in each and another with just all quote posts.

You can also play around with quote posts and lay your grid out based on where you want those to appear — choose a vertical row to always have a quote post such as the middle, or left or right, if you like offsetting it a little bit. 

It’s a good idea to pick a font and color scheme for your quote posts and stick with it so everything looks uniform. And make sure whatever template you choose goes with your overall theme.

There’s an app for that

Luckily, there are apps available to help you edit your photos and design your grid so you can see what it will look like ahead of time. 

Some of my favorite editing apps are Snapseed, A Color Story, Lightroom and Retouch. They are all very easy to use and they help you remember to stick to the same filter for all your images. 

Apps can also help you schedule your posts so you can set everything up in advance. I use Planoly, but I’m also looking at trying out Preview.

No matter what you decide to do, just remember that at the end of the day what matters most on Instagram is posting beautiful images.

Want more tips to get noticed by prospective interior design clients? Check out the course for helping interior designers grow their businesses!

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