4 Reasons Why You Can’t Skip Networking as a Creative Professional


As professional interior designers, it’s very easy for us to go into our creative shell and stay there. But, building connections within the industry is actually a very important part of building your brand awareness. Over the years, I’ve cultivated so many valuable relationships that have made an impact on my business, in one way or another. 


If you’re not convinced that networking is an essential part of being a creative professional, keep reading. I’ve gathered several solid reasons why you should engage in the business of networking for interior designers, and I’m here to share!

Networking Paves the way for Strategic Collaborations

Networking allows you to connect with other creative professionals in your field or related industries. These connections can lead to collaborative projects, partnerships, and joint ventures which can result in consistent (and exciting) project work for your business. Not to mention, having someone you trust and respect to bounce ideas off of is so underrated. 


By expanding your network, you increase your chances of finding like-minded individuals who share your creative vision and can contribute their expertise to your projects. This leads to you growing your business organically. 


Other creatives within your network can share their own experiences and ideas, and you can do the same for them. Not only is it beneficial to your business, it’s also pretty dang fun. Each collaboration is an opportunity to further your own business development. 


Networking Opens Doors Your Didn’t Know Existed 

Let’s be honest, we don’t know everything. I promise you, there are opportunities out there that you haven’t considered for one reason or another- not to mention the opportunities you’re missing out on because you don’t even know they exist!


Networking for interior designers opens doors to various opportunities. Through networking events, conferences, or online platforms, you can meet potential clients, employers, or mentors who can provide you with career opportunities, job openings, or valuable advice. Being connected to the right people can significantly enhance your chances of success in the creative industry and directly help you boost your business overall. 

Networking Builds Your Interior Design Street Cred

Your professional reputation is everything. You already know the importance of client referrals and testimonials. Imagine what you can do with another creative professional putting your name out there. Social media testimonials and collaborations from others with an established business in the industry can go such a long way in building trust, credibility and respect- all things ideal clients need to choose YOU.


Networking helps you build your reputation as a professional interior designer. When you actively participate in relevant communities and establish meaningful connections, your name and work become more visible. Word-of-mouth recommendations and referrals from your network can lead to increased recognition and credibility in your field. 


Building a strong reputation is vital for attracting clients, collaborators, and opportunities. When you have a strong reputation, your brand will blossom as potential clients will recognize your name as a trusted brand. 

Networking Provides Much Needed Emotional Support and Inspiration

The interior design industry can be lonely and almost isolating at times. Especially for solopreneurs or those just starting out. Networking for interior designers goes deeper than just marketing, it can also develop your much-needed support system. 


As I have learned first hand throughout my career as well as in The Interior Design Business Bakery, it’s truly amazing what happens when you surround yourself with like-minded individuals who understand the challenges and successes of the creative profession. Engaging with fellow professionals allows you to share experiences, discuss common obstacles, and seek advice or encouragement. Building relationships with others in your field can inspire and motivate you to push your creative boundaries and overcome obstacles.


What this all boils down to is that networking is essential for all creative professionals, especially professional Interior Designers. I’ve been in a world where networking for interior designers didn’t exist, and now I live in a world where networking for interior designers does exist- I like the current one way better! Feeling supported gives you the confidence you need to market your brand successfully which will lead to establishing your place in the interior design industry. 


Encouraging networking for professional interior designers as well as others in our industry is a top priority for me, which is why I decided to open Studio Works


Studio Works is a community of creatives who thrive in a boutique-style workspace.  We create programming for the industry, offer networking opportunities, provide affordable rent share programs, along with a resource library and a "to-the-trade" buying program for all of our innovative colleagues. With our concierge level of services and amenities, we guarantee to take care of all your workspace needs, so you can focus on what's most important; your business and your peace of mind. The doors are officially open, stop by anytime and check it out or call to schedule a tour.


Being a professional interior designer comes with its own very unique set of challenges. You have one foot in the business world and the other in the design world and it can definitely feel like you’re being pulled in two different directions. I’ve created the Interior Design Business Bakery as a means to help close the gap between these two worlds so you can succeed in both. 


My entire program is based on helping professional interior designers achieve the next level of success. Allow me to help you clarify, simplify, and streamline your interior design business, so you can grow to whatever heights you want, inside the Bakery. There’s no limit to what you can achieve. Visit the Interior Design Business Bakery to learn more.

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