139. Social Media vs Google: Which One Do You Choose?

Welcome back to the podcast,  I'd like to introduce you to Daniela Furtado today. She helms a digital marketing agency in Toronto. Her team uses search engines to help businesses quintuple their website traffic and triple their sales inquiries.

The agency specializes in the design and build industry. So, she's definitely on the right podcast. Outside of the agency, Daniela also teaches courses and she writes about marketing. Daniela takes the best of what she's learned over the years and passes on the most meaningful parts through her team, clients, and students.

So, whether it's in a meeting room, a classroom, or on a stage, Daniela is on a mission to make search engine marketing less boring, less technical, and mysterious, and instead, give it simplicity, creativity, and humor.

In this episode we dive into what exactly it means to have a search marketing strategy for your business. what things you can do now getting started creating a strategic marketing plan, and what it looks like to work with an agency to help you with your search engine marketing. We also touch on how to know which marketing platform is right for your business, and if social media is actually where your BUYERS are. 

 

Daniela Furtado is a consultant, speaker and writer on how to make businesses easy to find online. She runs the agency, Findable Digital Marketing. Connect with her here https://www.findabledigitalmarketing.com/

 

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