The Interior Design Business Masterclass

Design a business that runs itself.

 

Profitably.

 

No matter what the financial market is.

Get More People Calling for Your Services

No matter what the financial market, if people aren't calling you, you're not creating beautiful spaces, changing lives, OR making money.

Easily Convert those Callers to Profitable Clients

Learn the step by step process of walking the callers from Discovery Call to "Signing On the Dotted Line" with a repeatable pricing model.

Streamline Your Business to Run Itself

Never again suffer from that feeling of overwhelm wondering "what next" and "how to" when in the midst of any juicy design projects.

I launched my interior design business during the Great Recession of 2008.

 

And I'm still here. Not just surviving - but thriving.

 

I didn't think launching a business in the middle of a recession was ideal. BUT in hindsight, it prepared my business to weather any storm, provide value to clients at all times AND especially for me to guide you NOW.

In this course, I will guide you through exactly how I run my successful interior design business. 

Together we will walk hand in hand along the path so you can thrive too. Yes, even in today's uncertain market.

Standard processes, services your clients want, and repeatable pricing procedures are the most efficient and effective way to run your business profitably. No matter what the market condition is.

And when you create a repeatable experience for you AND your clients, you will be unstoppable!

  • Start building automated processes that will generate leads even when you're not working.
  • Learn everything you need to know about creating a pricing structure you can implement that is enough to explain to your clients (and calculate!)
  • Create services that provide options to your client in any financial market - so your business doesn't ebb and flow with the wind.
  • Become the CEO of your business and create more time to design. 

All this and more.

Plus, we have fun together while you're learning how to love your work (and your life)!

If you're an interior designer overwhelmed by what is happening in today's financial market, wondering how you're going to get your next client, how to convince them to pay what your services are worth, (or what services to offer?!) - I can help.

If you're an interior designer overwhelmed by all of the details that go into managing your projects smoothly, and you're looking fo an easier, more effective way that leaves you organized, profitable AND secure of your processes - I can help.

If you're an interior designer overwhelmed with all of the information that is available on the internet about running a successful interior design business that you just don't know where to start - I can help. 

Christopher Kennedy

Interior Designer. Author. Dreamer. Doer.

One of the first exercises in your course helped me identify my ideal client and led me to completely different messaging with the new website I was planning. You helped me illuminate who I serve best. And I've doubled my fees in the last year!

Discover the Interior Design Business Secrets You've Always Known Existed - But Didn't Know Where To Find

 

AND you will learn the roadmap that I created during The Great Recession when I started my business. I had no idea then what value it would provide to you now!

In this detailed, design project roadmap, I address the four main phases of any design project and break them down step by step and provide a guide of EXACTLY what to do, in what order.

I teach you everything from what to say in the discovery call, what services you can offer to recession proof your business (and maximize your value in strong financial markets), how to price your projects, to the detailed on-boarding of a new client allll the way through to the final punch list ... AND THEN how to stay in touch after completion, so you're top of mind for future referrals.

And because I share this process driven experience with my clients (and will teach you exactly how and when to discuss the detail), and then deliver beautiful, well managed projects, I am able to demand a very profitable amount for my services - and you will be able to too!

 

I stumbled upon The Interior Design Business Masterclass on Instagram, and signed up on a whim. I was desperately needing structure and guidance in my business. Within the 6-week Masterclass course, I was able to immediately implement game-changing practices into my business. At the end of the 6 week course, I signed on for a year of consulting with Michelle and RESIGNED from my corporate job.

Having practices in place that I fully believe in, having the safety net of Michelle and the network of designers I've met in the course to lean on has given me the confidence to "jump all in." The information and resources Michelle provides is priceless, and will set you apart from other designers in your market. I can not encourage you enough to take the leap- take the 6 week course. It's not just an investment for your business, but your quality of life and your family. 

Megan Temple, Megan Temple Designs

SUPERCHARGE YOUR INTERIOR DESIGN BUSINESS WITH SERVICES & PROCESSES THAT ALLOW YOUR BUSINESS TO RUN ITSELF 

-  PROFITABLY -

EVEN IN THE MIDST OF A FINANCIALLY UNCERTAIN MARKET!

 

Nobody Said It Was Going To Be Easy.

But nobody told you how hard it is either, right?!

Are you feeling overwhelmed and unorganized with all of the details that go into managing an interior design project - much less the whole business? And then just toss in a global pandemic and uncertainty of what tomorrow's financial market is going to do and the overwhelm is almost unbearable. 

Are you feeling stuck with how to FIND clients - and then how to lead them through the process? Is your job feeling more like a hobby - because you create beautiful spaces but don't make enough money for the amount of work involved?

There Has To Be An Easier Way

Using a detailed, step by step guide that is applicable for every project and service offering is the most effective way to reduce overwhelm, increase productivity AND justify higher design fees. Without this design process roadmap, you will remain disorganized, overwhelmed, experience diminished client satisfaction AND leave money on the table (that could easily fill your bank account instead.) 

YOU CAN MASTER & COMMAND YOUR INTERIOR DESIGN BUSINESS, EVEN IF:

...just thinking the words "Standard Pricing Formula" makes you revert back to high school algebra class and make you break out in a cold sweat.

...you just want to hide under the covers and with this volatile financial market would solve itself quickly!

...even if your email list echoes like an empty house because it's bare.

...even if you feel like you're working 'round the clock - and then hopping into a time machine to get more work done before tomorrow!

...even if you don't have a business or service selection that you can speak of.

 

WE GET BY WITH A LITTLE HELP FROM OUR FRIENDS (ME)... AND SOME STANDARD BUSINESS PROCESSES!

 

Because no matter how good your intentions are or how beautiful your designs are, sooner or later you have to work SMARTER.

I know. I launched my business in the midst of the 2008 financial crisis know as The Great Recession. So I've created services that clients dig - and I'll teach you, processes that you can easily implement that provide solutions your client will love (and so will your bank account) AND I'll provide ongoing encouragement because I know that if I can do it - so can you.

And I'll be your guide each step along the way. So you won't be alone. I promise.

Let's Break Down the Modules That Will Build Up Your Business

 

I like to know exactly what I'm getting before I whip out my credit card, don't you?

Your COMPLETE A-Z Training System that Walks You Through the EXACT Steps for Setting Up Your Very Own Profitable Interior Design Business Machine

 

That's really just a fancy way of saying that you'll have access to:

  • Hand holding guidance from an instructor (yours truly!) who has spent over $25,000 in business coaching courses and other curriculum AND still runs her own design firm to this day! (i.e. I know what I'm doing PLUS I've created a proven Recession Proof business model that I share with you).
  • The simple (but not easy) method for attracting clients in all financial markets.
  • The exact details on the services my successful interior design firm offers - developed by listening to what clients were asking for, even if they never said a word.
  • Literal step-by-step training with NOTHING left out. Seriously. 
  • The "make it or break it" information you need to know before taking the Pricing Plunge - so you can avoid all the costly mistakes. AND have clients say "where do I sign?".
  • Exclusive membership to a growing community of other smart and savvy Interior Designers and Decorators who are already waving at you and excitedly thinking up some solid nicknames for you!
  • 24/7 INSTANT and lifetime access, including all updates - so you're always in the loop and leading the pack.

Introduction

A personal "howdy", some handy tips - and CONGRATULATIONS from me. And two bonuses that will set you up for success as we navigate this course together.

Module 1: Your Unique Voice

Identifying your "Secret Sauce". There is only one you, and since ya got it, you should flaunt it, baby! This will aid in attracting the right clients.

Module 2: Marketing - Sharing Your Voice!

Finding clients, especially clients who align with your values and your "voice" isn't as hard as it seems with these exercises.

Module 3: Services + Pricing

Yep. You read that correctly. I share exactly what services I offer and how I price them. You can adjust and modify my details to accommodate your preferences and market.

Module 4: They Are Calling! Now What?!

You've attracted the clients to call...now what do you do to get them to sign, pay and enjoy the process of delivering your beautiful design. All of this is spelled out. Step. By. Step. 

Module 5: Finishing Strong

Boundaries, Budgets and Saying Bye. Finish every job like the professional you are with these lessons.

BONUSES!

A mindset lesson to get you ready to accept all of the success coming your way. The exact planning guide my team & I use. A new business checklist. Project reconciliation sheet. Sample Scope of Work and 3(!) sample contracts for you.

Earn Your IDBPP Designation

You'll be the first class qualified to earn the Interior Design Business Process Professional designation upon completion. This is a designation that you can include in your email signature, website and marketing materials and sales presentations, to provide you with more credibility and thus, more confidence from your prospective clients!

BUT WAIT...THERE'S MORE

(AND YES, I DO SAY THAT IN A CHEESY INFOMERCIAL VOICE) 

A private Alumni Forum after the course to ask / answer questions with your fellow students...and me too.

A Special Offer to an Alumni Club upon course completion that will continue your growth & development, including monthly live, interactive calls and material dropped right into your inbox.

Did I mention it was lifetime access? So every update, every new lesson or module will be dropped into your course automatically.

Meet Jennifer.

She owns her own interior design firm and creates beautiful spaces but struggled with the project management and profitability.

Not being a business-geek, Jennifer felt intimidated with her pricing structure and all the numbers, variables, details and explaining her pricing structure to the prospective client. But she gave it a go anyway!

As you can see from the image, Jennifer was able to attract more money into her bank account than she would have ever know how to before!

When asked "what she did," her reply was simple: "I followed exactly what Michelle teaches."

And she made thousands of dollars more than she would have before taking the course (essentially paying for the course while taking the course - hint hint).

ENROLL IN THE DESIGNED FOR THE CREATIVE MIND®

INTERIOR DESIGN BUSINESS MASTERCLASS TODAY!

Who Am I To Teach This?

I run a successful interior design firm, ML Interiors Group, in Dallas, Texas, and like you, I'm in the interior design business trenches every day.

After 25 years in management (in three different industries) I'm here to validate your thoughts: the business of Interior Design is HARD. And nobody talks about it. So I'm blowing the lid off of all the hush-hush secrecy and sharing with you what has worked for me.

Why? Because there is room for ALL OF US in this business and the more we share the more we elevate the industry as a whole. Let's make some money and have fun doing it! Right?!

So that's what I'm doing. I'm laying out the exact process that I created to go from overwhelmed & underpaid to running a 7-figure design firm without losing my mind (or my marriage!). 

All of this, while starting and growing my business in the down market of the Great Recession. So, don't be afraid, success is highly possible even in the craziest of markets.

I hope you join me on this journey.

XOXO,

M.~

One More Thing...Before You Go

 

Please be careful and don't die by the D-I-Y

 

It’s ENTIRELY too easy to fall (head first) into the “I’ll just figure it out myself and save truckloads of money” trap...

...And it IS a trap.

Think about the clients who don't hire US and the results they get with their spaces (they usually call back to ask us to fix it).

Not only is the D-I-Y option for your business slower than cold syrup. (←Rough estimate.)

But the worst part?

The costs that come with every mistake you make with a failed ad.

THIS IS EXACTLY WHAT I DID.

I lost a bucket of money spinning my wheels, not charging enough, not showing up organized for my clients.

AND THEN I SPENT ANOTHER BUCKET OF MONEY ON COACHES, COURSES AND OTHER CURRICULUM. BECAUSE I KNEW SOMETHING HAD TO CHANGE.

Before you ask, I can’t run your business FOR you...

...but someone else definitely CAN.

For the cost of a pretty decent used car, you can hire a professional Business Manager. They’ll handle everything. They might help you grow. And if they’re any good, they’ll definitely require a percentage chunk of your sales.

Though if you’re anything like me, you want to be able to take advantage of owning your OWN business without the risk, cost, or stress sweats.

The solution is simple.

Master the processes, procedures and the repeatable pricing model YOURSELF— without chucking your time and money into the nearest flaming trash can.

IMPORTANT NOTE: It matters to me that this makes an actual, quantifiable difference for you and your business...which is why I offer a 14-day money back GUARANTEE. If you're not satisfied with the quality of the content, or for any other reason whatsoever, just shoot me an email requesting a full, immediate refund. Cool?